Fits App
A fashion-centric social media application designed to celebrate personal style and foster fashion discovery. A platform where individuals can showcase their outfits, gain insights, and draw inspiration from a global community of fashion enthusiasts.
CTO & Co-founder
May 2023 – Present
10K+
Tech Stack
Design
Figma for wireframes, mockups, and interactive prototypes across mobile and web platforms.
Frontend
iOS app built with Swift and UIKit, implementing a programmatic UI using SnapKit. Custom UI components including a waterfall layout for the home feed to enhance user experience.
Backend
Scalable backend built with Go. PostgreSQL for data storage, Redis for caching. Custom authentication system, push notifications, load balancers, admin panel, and full unit testing coverage. Containerized with Docker across staging and production environments.
DevOps
GitHub Actions for CI/CD deploying to staging and production. Docker images on Amazon ECR. Automated testing workflows to ensure code quality across deployments.
Machine Learning-Driven Recommendations
Utilized a machine learning model to vectorize images, analyzing backgrounds, colors, text, and other elements. Implemented a custom Postgres Docker image to query images by vector, enabling the display of posts with a similar vibe. This enhances user engagement by connecting them with content that matches their style preferences.
Lightweight Web Version
Users can view recent top fits on the home page, providing immediate access to trending outfits. Profile showcase allows users to view their fashion portfolios outside the app. Dynamic embeds enable sharing profiles and outfits through rich previews, enhancing social sharing and engagement.
Impact
Since launch, Fits has grown to over 10K users within a few months, fostering a vibrant community of fashion enthusiasts. The platform has received positive feedback for its intuitive design and ML-driven recommendations that connect users with content matching their style.
With a global reach attracting users from various countries, the community benefits from diverse cultural perspectives and fashion inspiration. The web version and dynamic embeds have significantly increased engagement and cross-platform sharing.
Final Thoughts
Building Fits has been an incredible journey combining technology and fashion. By leveraging advanced tech stacks and focusing on user experience, I created a platform that not only meets the needs of fashion enthusiasts but also pushes the boundaries of what's possible in niche social media apps.